Ernst Reichl, the lead designer at H. Wolff, which manufactured the Random House edition, combined his own elongated lettering on the dust jacket with eighteenth-century Baskerville inside and slightly altered versions of Ernst Rodolf Weiss's brand-new capitals. His innovative work achieved a modern aesthetic that simultaneously evoked the full-page ornate initials associated with medieval page design. Reichl had already won an AIGA award for a book with a double-page title spread, though the lettering had appeared only on the recto. For the double-spread title of Ulysses, however, a large U stands alone on the facing page, serving both as text and image. It became a landmark of modern graphic design.