Set of 25 postcards [print].

Set of 25 Guinness advertising postcards signed J. Gilroy and John Bateman. Some postcards by Gilroy reference Lewis Carroll's Alice's adventures in Wonderland: 3 are titled "Off with its head! cried the queen"; 3 are titled "A sane lunch party (many Guinness times removed from Lewis Carroll)"; 3 titled "Guinness time cried the oysters"; 1 titled "Father William (with apologies to Lewis Carroll & Robert Southey)"; 1 titled "The walrus and the carpenter (with apologies to Lewis Carroll) / (with acknowledgements to Macmillan & Co., Ltd.)"; 1 titled "Why was the hatter mad? (still more apologies to Lewis Carroll)".
Postcards are housed in 4 printed envelopes: "Guinness postcards / A selection from the famous Guinness advertisements prepared in postcard form which may be sent through the post". One envelope is marked "Set A" and 3 evelopes are marked "Set B". It is not possible to tell from the current arrangement of the postcards what originally would have comprised a complete Set A or Set B.
24 postcards printed by Sanders Phillips & Co., London; "Why was the hatter mad?" is a postcard to order Guinness from Allen's Stores in Streatham; it was printed by Waterlow & Sons, London, and is in halftone, not in relief halftone.