Be Merry and Wise

Brian Alderson and Felix de Marez Oyens
318 pages
Color and black-and-white illustrations
9.25 x 12 inches

The child as the audience for books in the English language is the subject of this bibliographical study, which had its origins in an exhibition held at the Morgan in New York. From this beginning, Felix de Marez Oyens and Brian Alderson have compiled Be Merry and Wise and shown how certain creative talents, driven by a sense of purpose or a wish to make some money, attempted to appeal directly to children and how the publishing industry came to realize that this audience might prove to constitute a profitable market.